PACER is a nomadic lifestyle brand that uses running as a medium to document and connect local cities across Korea and the people who move through them at their own pace. We focus not only on the moment of running, but on the time that unfolds after the run — the way people live in their cities, their individual rhythms, and their own pace. PACER moves through local scenes across Korea, documenting these moments and creating new connections between cities through apparel, content, and community.

DIRECTOR HANVIN RHEE

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