PICK & ROLL POP UP

815 Gwangbok Run and the Pick & Roll Pop-up

Chiak Pacer’s first offline stage was more than a mere retail event; it was a 'movement' in itself that proved the synergy generated when a region, its people, and a brand come together.

As PACERs (role models), we organized the '815 Gwangbok Run' project—running 3 km every day from August 4 to 15, 2025, to honor the spirit of Korea's independence fighters. Over 13 days, 69 participants ran together, going beyond a simple national holiday to create a new culture of honoring Liberation Day in our own way while expressing our love for Wonju.

Responding to this organic community momentum, 'Pick & Roll,' a leading cafe in Wonju's local scene, partnered with us to realize a pop-up store collaboration. Held on August 15—the official finish line of the Gwangbok Run—this pop-up held a far deeper meaning for Chiak Pacer than simply renting a space.

It served as a 'brand incubating' process where we directly experienced Pick & Roll's operational expertise, spatial strategies, and methods for community building. With a total of 75 '033 T-shirts' sold through online/offline pre-orders and on-site sales, we witnessed diverse individuals naturally bonding over shared locality and taste within the open space of Pick & Roll. Marking this meaningful partnership, Chiak Pacer reached an important turning point, evolving from a one-off project team into a sustainable, locally rooted brand.